A great idea + creative masses = amazing results

Dear Photograph, Our wedding was the sweetest day, just like Grandma's chocolate." - Onno

Think of all the great creative minds and the world’s best ideas, and you might come away thinking that creative genius is found by an individual toiling away alone. I think this can happen occasionally, but not often. Beyond that, the ideas may be great, but they could have been improved by having other input. It seems apparent that one person can only take an idea so far until it reaches is maximum potential. At that point, better results can be found by bringing in other creative types to add their own contributions. It’s in this secondary stage that truly beautiful and profound things begin to happen.

Here’s an example: Dear Photograph. The idea is imaginative yet simple: take a new photo of an old photo and write a caption that captures your thoughts about the moment. It’s a nice idea. But when this idea gets unleashed to the creative masses, amazing things begin happening.

There’s a photograph a cancer survivor Eric Richter and his daughter with the caption “Her love was my chemo.” There’s the photograph of a man looking down at the photo of he and his wife on a bench: “Thank you for everything we had.” Or the photo of of a father and two kids standing in a hardscrabble yard: “We had nothing, but you gave me everything.” Or two kids sitting together on a Lazy Boy chair: “Dear Photograph, I wish I treated you better when we were in high school.”

The site is only about a month old and displays less that 50 photos. They are poignant, heartfelt, and beautiful in their ability to uniquely capture two distinct moments at once. You can be sure that this will be a hit. It’s nearly impossible to ignore, and in just a few minutes, you’ll have ideas of your own to share. And I hope you do; I can’t wait to see them.

Go visit Dear Photograph right now. Let me know what you think.

About Jim Cota

Jim lives in Indianapolis with his wife and four kids and feels lucky to work with the fine folks at Rare Bird. An occasional writer, tweeter, and shooter. If you need to know anything else about me, this should do it...
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