Tag Archives: copy writing

Steve Jobs tells “how to live before you die”

Posted on July 6, 2010 by Jim Cota

In June 2005, Steve Jobs delivered the commencement address at Stanford. It was a talk where he promised to tell “only three stories about my life. No big deal. Just three stories…” In these three stories, he encompasses formative moments … Continue reading →

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I can’t improve on Colbert…

Posted on May 1, 2008 by Jim Cota

Comedian Stephen Colbert, mocking a report that one ethanol-fueled flight from London to New York would require a year’s worth of corn from thirty soccer fields, remarked “You get to fly across the Atlantic AND destroy soccer at the same … Continue reading →

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Marketers Note: Longer is Better

Posted on May 8, 2007 by Jim Cota

Seth Godin makes an interesting point in this post about longer video being better than shorter commercial spots. His point, in a nutshell, is that airtime (provided by the ‘Net) is cheap (or free), so why not use it and … Continue reading →

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You Can Fool Some of the People…

Posted on April 28, 2007 by Jim Cota

We’re doing some work for a new client and, as we sometimes do, we were perusing the web site of their previous vendor. Within their marketing copy on the site, the previous vendor touts the ease of which updates can … Continue reading →

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