Tag Archives: fun

The Fun Theory

Posted on October 12, 2009 by Jim Cota

So, Volkswagen asked the question: “Can we entice people to do something that’s good for them if we make it fun?”

Posted in business, marketing, thinking | Tagged , , , | 1 Comment

Like being a kid again

Posted on September 29, 2008 by Jim Cota

There’s something about birthday parties that make everyone feel like a kid again. Especially kids’ birthday parties. Lily celebrated her eighth this weekend with fourteen of her closest friends and a few party crashers (her brother, her sisters, Grandma, and … Continue reading →

Posted in observations | Tagged , , | Leave a comment

Hall of Fame*

Posted on October 17, 2007 by Jim Cota

My most recent article for the Indianapolis Business Journal dealt (once again) with the infamous Barry Bonds and his record-setting baseball. This time, however, we’re telling the story of Marc Ecko, the fashion-designing baseball fan who purchased the ball for … Continue reading →

Posted in observations | Tagged , , | Leave a comment

When I grow up, I want to be…

Posted on September 27, 2007 by Jim Cota

Lily turns seven tomorrow. On the way to school recently we were discussing what she and Jack want to be when they grow up. Not surprisingly, Jack wants to be a spy, like his Dad. Lily, on the other hand, … Continue reading →

Posted in observations | Tagged , , , | Leave a comment

Sometimes "Best in the World" Means Just That

Posted on September 6, 2007 by Jim Cota

Voyage, Holiday World’s mammoth wooden roller coaster, has just earned praise from Amusement Today magazine as “Best Wooden Coaster on The Planet.” After so much exposure to all the bunk about other claims (“Best [fill in any seemingly unimpressive item … Continue reading →

Posted in observations | Tagged , | Leave a comment