Tag Archives: marketing strategy

Marketers Note: Longer is Better

Posted on May 8, 2007 by Jim Cota

Seth Godin makes an interesting point in this post about longer video being better than shorter commercial spots. His point, in a nutshell, is that airtime (provided by the ‘Net) is cheap (or free), so why not use it and … Continue reading →

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You Can Fool Some of the People…

Posted on April 28, 2007 by Jim Cota

We’re doing some work for a new client and, as we sometimes do, we were perusing the web site of their previous vendor. Within their marketing copy on the site, the previous vendor touts the ease of which updates can … Continue reading →

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Great Advice About Cultivating Bloggers: Don't Do It

Posted on April 18, 2007 by Jim Cota

Ben McConnell posted shortly and sweetly this morning about attempting to get bloggers to discuss your latest and greatest [fill in the blank here]; what he calls the “myth of ‘cultivating’ bloggers.” The bottomline: Don’t do it. He does make … Continue reading →

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Net Transparency: A Compelling Argument for Airing (All) the Laundry

Posted on April 3, 2007 by Jim Cota

A friend (thanks, Doug!) sent along a link to a Wired Magazine article about the “See-Through CEO“, referring to the emerging trend of CEOs posting openly and honestly about… well, about basically everything. The article makes an extremely compelling argument … Continue reading →

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Come to Tennessee and… Oops!

Posted on March 5, 2007 by Jim Cota

This is classic. A recent ad created by Memphis advertising agency Chandler Ehrlich touted the great mountain biking available in Tennessee. And, honestly, there is quite a bit. The problem was the sizzle they used to sell the steak… Turns … Continue reading →

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