Frustrated With Marketing? Put Email to Work…

Why Email? Good question; with compelling answers. If you’re like most people running a business, there’s a good chance you’ve been a little frustrated with marketing. You’ve spent time and money on ads here and there, but the results were unpredictable — or worse — questionable. You’re in the phone book because you feel like you have to be, and it seems like the cost goes up year after year. Word of mouth works, but it’s just too slow. Direct mail works, but it’s just too expensive. Radio and TV are difficult to do well and nearly impossible to track for results.

I talked with a CEO recently who was complaining that his radio and television ads produced no measurable results. When he complained to his ad agency, they suggested he spend more money to buy more spots. Is that really the answer, when all you want is some accountability, measurable results, and control? Email gives you all three, with one added benefit: it’s affordable.

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