By now, you’ve likely seen the Windows ads complaining about how Apple is stereotyping PC people. I think it’s admirable of Microsoft to “fight back,” though they seem to be missing a couple of obvious points.
First, I don’t think most PC people associate themselves with their computers like Mac people tend to. Neither good nor bad, just an assumption based on the people I know who use PCs. Therefore, without this personal association, most PC-using people don’t see themselves when they see the PC guy in the Apple ads. Thus, this whole campaign from Microsoft is kinda missing the point.
Second, since the advent of the Intel chip in Macs, most people know that you can run Windows and all of the related programs on your Mac. In fact, I can boot my laptop in native Windows mode, essentially turning it into a Windows PC. (Not that I would want to.) Thus, this whole campaign from Microsoft seems kind of… well, odd. Why not embrace all of these Mac people and sell them software, too?
Anyway, now that there’s a full stereotypical stereotyping war going on, there are a plethora of user-generated ads making the rounds on YouTube. Lots of fun stuff, but here’s one I really like (well done, Michael!)