Creativity Still Matters

Video cameras have become totally ubiquitous (I think that’s redundant, but it does serve to make the point.) Not only are tiny video recorders like the Flip and Kodak zi8 the new norm, more and more smartphones have the ability to record video, most of them much better than you would imagine.

So with all of this ability to record events literally at our fingertips, it should come as no surprise that we’re drowning in lots and lots of really bad recordings. Spend any five free minutes on YouTube and you’ll agree.

In my opinion, all of this crap desensitizes us so much that it’s easy to become overwhelmed when you see something that is really, really good. And the difference, I think, is in the creative process. These two videos were sent to me recently by my sister. Both were great ideas. One is beautifully realized, the other is just so damn good that it doesn’t require any sophisticated production at all.

Take a look. I’ll be interested to know what you think.

Embrace Life:

Embrace Life from Jim Cota on Vimeo.