File Under: Who Cares?

adidas Golf 360-Hole PlayoffI received an email today from Adidas Golf telling me about the exciting plans for “THE WORLD’S FIRST 360 HOLE PLAYOFF” featuring two guys I’ve never heard of playing golf for 50 days across nine continents with the ultimate prize hanging in the balance: a job at Adidas Golf.

My first thought: “Who cares?” And even though they were imploring me to follow it online, the more I considered it, the less I felt the whole thing was relevant to me or anyone I know.

Then I noticed that “throughout the entire challenge” (ed. note: playing golf for a month and a half is a ‘challenge’? It sounds like a vacation. But I digress…) Anyway, “throughout the entire challenge, the athletes will put adidas Golf apparel and footwear in play, testing our industry-leading performance technologies in a range of conditions…” On second thought, aside from their mothers, who could possibly care?

Just in case the hook isn’t set yet, you should know that the “two golfers will also compete in a series of competitions off the course.” I’m guessing beer pong. Maybe foosball.

I would be amazed– utterly amazed– if they get enough people following this ‘event’ to call it a success. Can’t wait to hear the results.

Steve Jobs tells “how to live before you die”

In June 2005, Steve Jobs delivered the commencement address at Stanford. It was a talk where he promised to tell “only three stories about my life. No big deal. Just three stories…” In these three stories, he encompasses formative moments that helped make him what he is and he outlines several notions these recent graduates would do well to remember. They include:

Find what you love.

“You’ve got to find what you love. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”

Live each day as if it were your last.

“When I was 17, I read a quote that went something like: ‘If you live each day as if it was you’re last, someday you’ll most certainly be right.’ It made an impression on me, and since then, for the past 33 years, I’ve looked in the mirror every day and asked myself, “If today were the last day of my life, would I want to do what I am about to do today?” And whenever the answer is “no” for too many days in a row, I know I need to change something. Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything, all external expectations, all pride, all fear of embarrassment or failure, these things all fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

Stay hungry. Stay foolish.

“No one wants to die. And yet, death is the destination we all share. No one has ever escaped it. And that is as it should be, because Death is very likely the single best invention of Life. It’s Life’s change agent. It clears out the old to make way for the new.”

“Right now, the new is you. But someday not too long from now, you will gradually become the old and be cleared away. Sorry to be so dramatic, but it’s quite true. Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living with the results of other people’s thinking. Don’t let the noise of other’s opinions drown out your own inner voice. And, most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become.”

It’s a very good speech, and I recommend you watch it:

    7 Lessons from the 4th of July

    A couple of days early, admittedly, but well worth the read. In this brief article, Edward Klink, senior editor of Horsesmouth, a company dedicated to helping financial advisors be more successful, looks at seven lessons to be learned from The American Revolution.

    Trying to summarize his thoughts would simply cheapen the experience. Instead, I encourage you to download and read it for yourself.

    Happy Birthday, America!

    [Read 7 Lessons from the 4th of July]