Great Advice About Cultivating Bloggers: Don't Do It

Ben McConnell posted shortly and sweetly this morning about attempting to get bloggers to discuss your latest and greatest [fill in the blank here]; what he calls the “myth of ‘cultivating’ bloggers.” The bottomline: Don’t do it. He does make another very bright suggestion: engage your current customers and get them more involved. I couldn’t agree more.

[Read his post]