I received an email today from Adidas Golf telling me about the exciting plans for “THE WORLD’S FIRST 360 HOLE PLAYOFF” featuring two guys I’ve never heard of playing golf for 50 days across nine continents with the ultimate prize hanging in the balance: a job at Adidas Golf.

My first thought: “Who cares?” And even though they were imploring me to follow it online, the more I considered it, the less I felt the whole thing was relevant to me or anyone I know.

Then I noticed that “throughout the entire challenge” (ed. note: playing golf for a month and a half is a ‘challenge’? It sounds like a vacation. But I digress…) Anyway, “throughout the entire challenge, the athletes will put adidas Golf apparel and footwear in play, testing our industry-leading performance technologies in a range of conditions…” On second thought, aside from their mothers, who could possibly care?

Just in case the hook isn’t set yet, you should know that the “two golfers will also compete in a series of competitions off the course.” I’m guessing beer pong. Maybe foosball.

I would be amazed– utterly amazed– if they get enough people following this ‘event’ to call it a success. Can’t wait to hear the results.